Tag Archives: a moment to remember

My Name in Print! In Future Music 243!

navin johnsonNavin R Johnson once opined, “I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.” Yes, that’s how I felt today after I wandered into my local Barnes & Noble to see if the new issue of Future Music Magazine was in yet.  Future Music is a British publication that focuses on production techniques and technology  for those who play in the electronic music medium.  While I don’t buy it every month (6-9 times a year), I find it to be a highly valuable read and I learn something from every issue.  One neat monthly feature is the Demo section where they list their 10 favorite reader submitted demos along with a brief critique.  Every month I would see this section and think that I should submit something.  So back in July, after I finished the ‘Robot Junkyard – Deriviative‘ album, I finally decided to submit a track to be considered for their Reader Demos section.  It’s a pretty simple process.  You find the Soundcloud dropbox on their website, choose one of your original tracks, write a brief description with some minimal contact info, and hit submit.

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The CD’s are here!

So last Thursday involved me rushing home from my day job to gaze upon the beautiful cardboard box that, thanks to UPS online tracking, I knew was gently placed on my doorstep at 2:37p.  It was a sight to behold as it sat gracefully behind the potted flowers.  Of course, after bringing the box inside I tore it open, defiling the pristine tape job done to keep the box’s precious cargo safe from harm.  The view as I opened the vessel was glorious, as 100 sparkling jewel cases glistened under the glow of a barely too dim yellow tinged fluorescent bulb.

Remotely Programmed Moonshot had arrived.

I carefully pulled one cd from its cocoon of security and cast my gaze towards its gleeming shrinkwrap.  Would it be what I had imagined all those weeks ago when I decided that this would be the album given commercial life?  As my eyes penetrated the plastic covering, a smile snuck out from my lips.  The cover was vibrant in its color.  Precise in its alignment.  Truly a spectacle to witness.  Turning the case over revealed even more beauty as the spine was justified and the barcode, oh the brazen commercialization represented by that barcode, screamed “I’m ready to profit for you!”

Yes, Remotely Programmed Moonshot had arrived.

Like a child on Christmas morning, I could wait no longer.  The treasure that hid inside yearned to be exposed.  I tore open the shrinkwrap, tossing it aside as one would a Publishers Clearinghouse envelope hoping that Ed McMahon would be inside telling me that I was already a winner.  The smell of fresh plastic and ink wafted up to my nose as the case was opened, the intoxicating aroma of fresh music exciting my senses.

The CD itself was an image to remember, second only to the crispness of the liner note photography.  That is where the real treasure was.  I already knew what the music held in store for me.   The hours of effort put into every note had resulted in a magical experience as I knew this collection was worthy of unleashing upon an unsuspecting world.  What was unknown was the imagery.  How would it appear once professionally manufactured?  Working on screen, followed by cheap inkjet mock-ups only give one a small sense of what the finished product will crystallize as.  To say I was not dissappointed is an understatement of the highest degree.

The printed artwork was magnificent, reflecting the too dim light back to my eyes ten-fold.  I could see every detail, every nuance of color, every layer of ink, just the way I had imagined it would be.  Holding my first commercial CD in my hands was truly a sight to behold.  An experience I will never again have.  A moment frozen in my memories.

Finally, Remotely Programmed Moonshot had arrived.

Now if only I could do something about that typo.